A civil society campaign is one that is intended to mobilize public support and use democratic tools such as lobbying in order to instigate social change. Civil society campaigns can seek local, national or international objectives. They can be run by dedicated single-issue groups such as Baby Milk Action, or by professional non-governmental organisations (NGOs), such as the World Development Movement, who may have several campaigns running at any one time. Larger coalition campaigns such as 2005's Make Poverty History may involve a combination of NGOs.
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